IMD International

Inspire for Excellence Symposium

Is trust speeding towards the endangered species list?

  Inspire for Excellence Symposium

IMD & Swiss Marketing have the pleasure to propose you the following special executive workshop

When: Wednesday, December 9, 2009 14h00 - 21h00

Topic: Trust - a measurable accelerator of performance. Find out about the one thing that will dramatically impact everything else in your life

14h00 - 15h00: Welcome & Networking
15h00 - 15h10: Introduction: Swiss Marketing & IMD
15h10 - 16h30: Trust Leadership Workshop – Part 1 
            Stephen MR Covey
16h30 – 16h45: Coffee Break
16h45 – 18h00: Leadership Workshop – Part 2
            Stephen MR
18h00 - 18h30: Networking Break
18h30 – 19h30: Panel Discussion with:

  • Stephen MR Covey
  • Ambassador Johannes Matyassy, Head of Presence Switzerland
    Department of Foreign Affairs
  • Nicholas Staheyeff , CFO of eBay International
  • Dr Chris Hails, Director of WWF's Network Relations 
  • Ian Hudson, President of DuPont EMEA
  • Cédric Anker, CEO of Vontobel Geneva

Moderated by: Jonathan Elliott, BBC News journalist

19h30-21h00: Networking Cocktail

IMD and Swiss Marketing invite you to participate in an executive workshop at IMD on December 9th with best selling author and management guru Stephen M.R. Covey, son of Stephen R. Covey, the famous author of "The 7 Habits of Highly Effective People". Stephen M.R. Covey will speak to us about the one thing which, if removed, will destroy the most successful business, the most powerful government, the most influential leadership. That one thing is Trust - a measurable accelerator of performance. When trust is lost, speed goes down and costs go up. Today trust seems to be speeding towards the endangered species list, yet a recent study by Watson Wyatt shows that total return to shareholders in high trust organizations is almost three times higher than the return in low trust organizations. Trust - high or low - impacts the bottom line.

Trust. Lack of trust is expensive, and slows down everything in your organization and your life - every decision, every effort to communicate and every relationship. It is not something "soft" - it is key to being successful. Six out of ten employees do not trust their leaders to act with honesty and integrity. What do your people think about you? Do they trust you? How much might that lack of trust be costing you today?

In this half-day workshop, Covey will show what a leader needs to do to establish, grow, restore and extend trust. “This training can change your life” says Covey. The workshop will be followed by a panel discussion on trust, including the CFO of eBay Int'l (Nick Staheyeff), the Director of WWF's Network Relations (Chris Hails), the President of DuPont EMEA (Ian Hudson), the Head of Presence Switzerland Department of Foreign Affairs (Ambassador Johannes Matyassy) and the CEO of Vontobel Geneva (Cédric Anker). The panel will be moderated by BBC News journalist Jonathan Elliott.

You will also find information on the event under:


Swiss Marketing members, IMD Alumni and IMD Learning Network members : CHF 340.-

(find out by clicking here whether your company is a Learning Network Member)

Non-members: CHF 440.-

Special offers for non-members:

Non-members who want to become a Swiss Marketing member at the same time as registering for the event: CHF 340, plus the annual fee of the Swiss Marketing Club Membership CHF 300, i.e. a total of 640 CHF (100 CHF savings) To find out more about the benefits of Swiss Marketing membership please click here  or see Printable PDF of benefits

Additionally you have the possibility to apply your event fee against any IMD program you attend in 2010, please mention your event attendance on the program application form

Registration Please click here or in the above blue box to register. Once registered, you will receive all information to proceed to the payment for the event.
Media and Communication Sponsors

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Jim Pulcrano, Executive Director
Tel. : +41 (21) 618 0224   Fax. : +41 (21) 618 0600

Candice Briand, Corporate Development Assistant
Tel. : +41 (0)21 618 0649  Fax. : +41 (21) 618 0600



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