IMD International

Culture change: Magic or Method?

IMD ALUMNI EVENT AND BUSINESS FORUM RIO DE JANEIRO BRAZIL

  Culture change: Magic or Method?
Details

When: Wednesday, March 14th 2012, From 18:30 to 20:00.

Please note that this event is by invitation only, and that there is no participation fee.

Contact

Ms. Tania Konishi
Corporate Development Assistant Brazil

Email: Tania.konishi@imd.ch
Phone: +55 (21) 2546-9847

General Information

In this session Professor Hooijberg will share results from his research on how companies have changed their cultures to gain alignment throughout all levels, increase commitment of their workforce, and combine different cultures into one. Specific attention will be paid to the lessons of one particular Brazilian company in changing their culture to create a global mindset and become a global force.

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