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IMD Special Event

The International Olympic Committee on February 28th

  February 28th  The International Olympic Committee
Details

When: February 28th, 2013

Where: IMD, Lausanne

Managing the Value of the Olympic Brand

Speakers: Timo Lumme, Director of IOC Television & Marketing Services; Anne-Sophie Voumard, Head of Legal Services; Melinda May, Head of Marketing Services.  

During the 2005-2008 period Olympic marketing generated $5.4 billion in revenue, 90% of which is distributed to organisations throughout the Olympic Movement, in order to support the staging of the Olympic Games and to promote the worldwide development of sport. This presentation will demonstrate how the IOC manages its brand as an intangible commercial asset in order to generate, enable and grow long-term revenue streams for the Olympic Movement.   

Agenda:

18h30 - 19h00: Registration at IMD
19h00 - 19h10: Welcome and introduction by Prof. Leif Sjöblom, IMD
19h10 - 20h10: "Managing the Value of the Olympic Brand" by Timo Lumme, Director of IOC Television & Marketing Services; Anne-Sophie Voumard, Head of Legal Services; Melinda May, Head of Marketing Services
20h10 - 20h40: Q&A
20h40 – 21h30: Cocktail  

Places are limited - first come, first served – kindly register through this link REGISTRATION.

The event is organized in collaboration with IMA.
IMA, the Institute of Management Accountants is the world's leading organization dedicated to empowering management accounting and finance professionals to drive business performance. IMA Members are today's leaders, managers, and decision makers in management accounting and financial management.  

Fee

There is no fee to attend this event.

Registration

 Please click here or in the above blue box to register.

Contact Details

Candice Briand, Corporate Development Assistant
Tel. : +41 (0)21 618 06 49 Fax. : +41 (0)21 618 0600
candice.briand@imd.ch

 

» ONLINE REGISTRATION

The International Olympic Committee
 

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