IMD International

IMD Business Forum - Buenos Aires - August 20, 2010

  Everyone Wants to Be Innovative; Most Fail

IMD is pleased to invite you to a Business Forum at Universidad de San Andrés in Buenos Aires, on Friday, August 20, 2010 

For nearly twenty iterations, IMD has partnered with the Sloan School at MIT in offering the Driving Strategic Innovation program to explore the challenges of successful innovation. In his session we will explore the lessons of successful innovation that have been identified in this long-term interaction with innovation leaders around the world.

Everyone Wants to Be Innovative; Most Fail -- Managing the Critical Contradictions of
* We take great people and turn them into average performers
* We need to navigate revolutionary and evolutionary
   change simultaneously
* Yet, we organize around innovative approaches [form]
   while the customer is only loyal to innovative achievement
* We can learn best about customer needs by learning from
* Innovation thrives when ambiguity is both reduced & enlarged
* Wide-ranging creativity works best under discipline
* Bottom-up entrepreneurial innovation works best under
   strong top-down leaders


Date & Time
Friday, August 20, 2010
Event: 9h00 - 13h00

09:00 - 09:30: Registration
09:30 - 09:35: Welcome by Prof. Gabriel Aramouni,
                      Director, Centro de Educación Empresaria
09:35 - 09:40: IMD Update by Stein Jacobsen, 
                      Corporate Development Director, Latin
                      América and Iberia, IMD
09:40 - 11:00: "Everyone Wants to Be Innovative; Most
                       Fail" (Part 1). By Bill Fischer, Professor of
                       Technology Management at IMD
11:00 - 11:30: Coffee Break
11:30 - 12:30: "Everyone Wants to Be Innovative; Most
                       Fail" (Part 2). By Prof. Bill Fischer
12:30 - 13h00: Q&A session
13:00               Conclusion

Vito Dumas 284, esq. Arias
Victoria (B1644BID)
Prov. de Buenos Aires

Parking available in front of the Campus main entrance at Vito Dumas 284; Click on the following link to see the access to the Campus Map to get from downtown Buenos Aires to Universidad de San Andrés´ Campus in Victoria, in the northern suburbs of the city.

This event is free of charge and by invitation only. Dress code is business casual.

The conference will be in English and simultaneous translation to Spanish will be provided.


Register online at:

or contact:
Mr. Olivier Gruss by mail:
+54-11-4725-7079 (Tel.)
+54-911-4045-1126 (Cell Phone)
at Universidad de San Andrés, Buenos Aires


For further information about this event, please contact:
Mr. Olivier Gruss by mail:
+54-11-4725-7079 (Tel.)
+54-911-4045-1126 (Cell Phone)
at Universidad de San Andrés, Buenos Aires


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