IMD International

Swiss Re & IMD & Tantum

Embracing Co-creation for Strategic Innovation

  Embracing Co-creation for Strategic Innovation

IMD & Swiss Re and Tantum Group have the pleasure to propose you the following workshop.

When: Friday, November 9, 2012, 08h00 - 13h45, at Swiss Re, Zurich. 

Topic: Embracing Co-creation for Strategic Innovation

Innovation, whether it's strategic or tactical, doesn't just happen. When it happens rarely is it the lone genius who figures it out. More often than not, successful innovation requires a team of people working together, and if that team can be enlarged to include key stakeholders along the value-chain, the probability of really making it big increases significantly. But moving beyond just pulling a group of people together to innovate, if you can build an engagement platform with such key stakeholders, co-creation can take hold and generate ideas and changes that no single party could ever have imagined. Openness is required, and those players, be they employees, customers or suppliers, must see value being created for them as well. Figure out how to do this and you'll see productivity and creativity flourish, costs and employee turnover lowered and you'll find your enterprise with new businesses and revenues.  

Please join Prof. Bill Fischer of IMD and Prof. Venkat Ramaswamy of the University of Michigan for a few hours at Swiss Re Rüschlikon on Friday morning, November 9th to understand how you can create teams and organizations that bring stakeholders together to create something new. Bill and Venkat are coming together to co-create this unique workshop, to do something that neither could do alone. Consider joining them.


08:00 – 08:30 Arrival and coffee
08:30 – 11:30 Co-creation and Virtuoso teams
11:30 – 12:30 Light lunch – Imagining your Monday meetings
12:30 – 13:00 Your next steps
13:00 – 13:45 Examples to guide you forward


Swiss Re Centre for Global Dialogue
Gheistrasse 37, 8803 Rüschlikon


Venkat Ramaswamy, professor of the University of Michigan

Bill Fischer, professor of IMD

Cancellation Fees

All cancellations received after October 9th, 2012 will not be refunded.

General Information

General Information on IMD programs:
IMD offers a complete range of executive development programs for individuals and company teams, providing "Real World. Real Learning" at all career levels.



Please click here or in the above blue box to register. Once registered, you will receive all information on how to proceed with the payment for the event.


IMD alumni, members of the IMD Corporate Learning Network and members of the Evian Group:
CHF 470.- 

CHF 530.-




Friday, November 9, 2012

Your next step

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