|Content||Creating Markets - an interactive session with IMD Professor Stuart Read.
Markets form the foundation of economic exchange, enabling the buying and selling of every product and service available today. Tomorrow, managers seek to create new products and services so as to bring novelty, differentiation and value to the market. But some managers are at work shaping, creating and redesigning the very market mechanisms that enable volume and variety in commerce. And when they are successful, their impact extends well beyond the boundaries of their own offerings, generating value for a constellation of buyers, sellers, and complementary providers. In the same way that Apple created enormous competitive advantage for the iPhone with the Apple Application Store (a market for applications), Mohammad Yunus generated enormous social impact by creating a micro-credit market. In this session, we will discuss how markets are created, giving executives a better handle on what is arguably the most powerful tool in business.
Friday, May 20, 2011
|Contact||Mrs. Lynn Verdina- Henchoz, Director of Markets
direct tel: +41 (0)21 618 02 25 Fax: +41(0)21 618 06 00
Mrs. Sophie Millet, Corporate Development Assistant
direct tel: +41 (0)21 618 01 88 Fax: +41 (0)21 618 06 00
What is an IMD Business Forum?
IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.