IMD International

Business Forum - London July 6, 2011

Building and Managing Global Brands

  Building and Managing Global Brands

IMD, in collaboration with CMS Cameron McKenna, are pleased to invite you to an IMD Business Forum on the topic of “Building and Managing Global Brands”, led by IMD President Dominique Turpin.

Corporations are increasingly competing for attention in order to attract investments and talent as well as to develop a positive image for their products and services. Businesses and investors recognize brands as a company’s most valuable assets and the marketing battle is increasingly a brand battle.

This interactive session will focus on why brand strategy matters so much and what the key principles are for building a strong brand. The presentation will be illustrated with many concrete examples and will be followed by Q & A.

Details Wednesday, July 6, 2011
Registration: 18:00-18:30
Forum: 18:30-20:00
Followed by cocktails and networking

CMS Cameron McKenna LLP
Mitre House
160 Aldersgate Street
London, EC1A 4DD
Contact Mrs. Lynn Verdina- Henchoz, Director of Markets
direct tel: +41 (0)21 618 02 25 Fax: +41(0)21 618 06 00
contact Mrs. Lynn Verdina- Henchoz

Mrs. Sophie Millet, Corporate Development Assistant
direct tel: +41 (0)21 618 01 88 Fax: +41 (0)21 618 06 00
contact Mrs. Sophie Millet
General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


Building and Managing Global Brands - London, July 6, 2011

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