IMD International

IMD Business Forum - Sao Paulo, August  31,  2010

  Branding Brazil as a Country - Sao Paulo

IMD and FGV are pleased to invite you to a Business Forum in São Paulo, on Tuesday, August 31, 2010, on the topic of

“Branding Brazil as a Country: What can be learnt from corporate branding and how can corporate brands build on the country's image?”
by Professor Dominique Turpin (President of IMD, Switzerland)

Just like corporations, countries are increasingly competing for attention in order to attract investments, talents, as well as to create a positive image for their products and services. Some institutions like IMD or the World Economic Forum even publish an annual ranking of countries’ competitiveness that defines an attractiveness profile for investors that receive a lot of publicity and are often quoted by business people and politicians alike,

Branding your country just like branding your own products and company is no longer an option; it’s a must for your long-term success! For any country or business, success is ultimately built on some kind of brand differentiation. For these reasons, the presentations will focus on 3 key issues:

1. Why brand strategy matters?
2. What are the key principles for building strong brands?
3. What are the implications for Brazil and Brazilian companies?

The presentation will be illustrated by many concrete examples and will be followed up by a Q&A session


Date & Time
Tuesday, August 31, 2010
Event : 08:00 to 12:00


08:00 - 09:00: Registration and Welcome Breakfast
09:00 - 10:30: "Branding Brazil as a Country: What can be
                     learnt from corporate branding and how can
                     corporate brands build on the country's
                     By Dominique Turpin, IMD President, Dentsu 
                     Professor of Marketing and Strategy
10:30 - 11:30: "Brazilian Multinationals: how do they compete"
                     By Prof. Maria Tereza Leme Fleury, Dean of
11:30 - 12:00: Q&A session
12:00:            Conclusion

Av. Eng. Luis Carlos Berrini, 1.376
or Av. das Nações Unidas, 12.495
São Paulo–SP

Parking available in the same building above. Please see the map in the following link : Mapa Berrini

This event is free of charge and by invitation only
Dress Code : Business Casual


To register to this event please send an email to: or call 0800-772-2778.


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