|BE DIFFERENT THROUGH DISRUPTIVE INNOVATION|
IMD and Nestlé have the pleasure to invite you to their Business Forum:
When: Thursday January 17th, 17:00-20:00
Where: NESTLE OESTERREICH, Am Euro Platz 2A, 1120 Vienna
Topic: BE DIFFERENT THROUGH DISRUPTIVE INNOVATION by Professor Howard Yu
What causes some established firms in advanced economies to self-destroy while others can harness the disruptive forces to generate new growth for the future? Join Prof. Howard Yu on January 17th, 2013, in Vienna to discuss how disruptive innovation might affect you in future and how you can prepare yourself and your company to be ahead of the market. Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in marketplace. We will explore why conventional product innovation approach is no longer sufficient to sustain competitive advantage. We will examine a wide range of companies, ranging from nameless ice-cream parlors to the online retail giant Amazon and household brand IKEA. Key outcomes: - provide executives with a framework that guides the innovation effort.- learn to see the competitive landscape beyond your existing product categories. - Anticipate disruptive new entrants in your field
What is an IMD Business Forum?
IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.