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Today heads of state from around the world will arrive in Copenhagen to start negotiations for a more effective framework for a cleaner economy during the United Nations Climate Change Conference. IMD will also have a presence at this event.

As a result of a collaboration with the WWF, the global conservation organization and a member of IMD’s Forum for Corporate Sustainability Management, 11 IMD case studies will be distributed to participants taking part in a WWF networking session at Copenhagen which will bring together industry leaders and politicians. The IMD cases showcase corporate best practices in carbon saving products and processes and feature companies such as Johnson & Johnson, Lafarge, Novo Nordisk, Nokia Siemens Networks and Tetra Pak, among others.

The cases will be featured thanks to IMD’s collaboration with the WWF’s Climate Savers, a cutting-edge partnership between WWF and business aimed at delivering innovative and additional reductions in CO2 emissions. The results of this partnership serve as attractive climate change solutions for business and industry peers. The 11 IMD case studies identify and describe innovations developed within Climate Savers companies which are leading to greenhouse gas reductions and the achievement of ambitious targets by the companies concerned.

“All of the companies featured in the case studies took on the challenge to commit with ambitious targets even before knowing exactly how to achieve them. By finding themselves at a point of no return, they were pushed to come up with solutions,” stated IMD Professor Corey Billington, who directs IMD’s Forum for Corporate Sustainability Management along with Dr. Aileen Ionescu-Somers. “These cases, now available to any business school in the world, demonstrate the potential companies have to drive innovation in order to reach emission targets.”

“These cases deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth,” said Oliver Rapf, Head of the Climate Business Engagement Unit at WWF. “Fighting climate change and running a prosperous business is not a contradiction, it is the new paradigm for doing business in the 21st century. The Copenhagen negotiators should take note of this new reality!"

The authors, titles and summaries of the 11 case studies are as follows:

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
WHAT DOES IT TAKE TO GET PROJECTS OFF THE GROUND? JOHNSON & JOHNSON’S CAPITAL RELIEF FUNDING FOR CO2 REDUCTION PROJECTS
Johnson & Johnson’s capital relief funding for CO2 reduction projects have attracted the interest of managers in many companies within different industries, eager to learn how the corporation has eliminated budgeting barriers and allowed 61 climate friendly energy projects to take off in less than four years.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
BREAKING DOWN ALIGNMENT BARRIERS: TETRA PAK PULLS TOGETHER ALLIES TO REACH CLIMATE GOALS
Tetra Pak’s efforts to align market companies, manufacturing sites and suppliers with its climate goals required significant organizational change. By empowering shop floor teams to initiate and explore new approaches on energy efficiency along the supply chain, the company created a structure that allows organic innovation to take place.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
DEVELOPING AN INNOVATIVE BUSINESS MODEL: NOVO NORDISK AND DONG ENERGY DRIVING THE MARKET FOR RENEWABLE ENERGY IN DENMARK
Novo Nordisk’s search for cost-effective solutions to reduce CO2 emissions drove the development of a new business model which expanded the commercial basis of renewable energy in Denmark.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
REMOVING BARRIERS TO INNOVATION: XANTERRA PARKS AND RESORTS GAINING SCALE IN ON-SITE SOLAR POWER GENERATION
Xanterra Parks & Resorts’ focused strategy of bringing on-site renewable energy generation to the next level required not only significant dedicated resources, but also singular efforts to break down skeptical mindsets and risk-related barriers to innovation. Through active project learning, the company was able to build one of the largest privately-owned solar photovoltaic systems in the US.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
FAIRMONT HOTELS & RESORTS STRETCHING THE TARGETS FOR CLIMATE ACTION AT LANDMARK HOTELS
The Fairmont Hotels & Resorts case focuses on actions taken by Fairmont during the full restoration of The Savoy in London and the building of the new Fairmont Pittsburgh in the United States. It illustrates the feasibility of stretching targets for lowering CO2 emissions from hotel operations.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
REACHING A TURNING POINT WITH NO TURNING BACK: HOW ELOPAK ROLLS OUT CO2 REDUCTION INITIATIVES
Elopak committed to reduce its CO2 emissions by 15% within a tight time-frame of 3 years. This ambitious target pushed the company to adopt an innovative roll out approach, including active participation of Elopak’s CEO in efforts to build internal buy in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
DEVELOPING IT SOLUTIONS FOR REDUCING TRAVEL-RELATED CO2 EMISSIONS: THE HEWLETT-PACKARD’S HALO
HP’s search for IT solutions to reduce travel-related CO2 emissions has driven the development of an innovative telepresence collaboration solution. By developing a solution that creates a lifelike virtual meeting experience the company is contributing to the removal of technological and mindset barriers to the substitution of business travelling by virtual collaboration.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
LAFARGE’S C-O-TOOL: SUPPORTING CO2 MITIGATION DECISION MAKING
By improving internal CO2 data management and putting in place a user-friendly tool for monitoring, analysis and simulation of mitigation alternatives, Lafarge facilitated decision-making processes and strengthened the autonomy of operational managers in implementing CO2 reduction projects.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Braga
LOWERING CO2 EMISSIONS FROM PRODUCTS: SONY’S ECO-INNOVATION FOR TELEVISIONS
To reduce CO2 emitted in the use of its products, Sony has started to focus on improving the energy efficiency of televisions. By combining sophisticated technological improvements with simple features that make it easy for customers to save energy, Sony achieved a sustained reduction in the carbon footprint of its televisions.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Darren Willman
SAGAWA EXPRESS DELIVERS ON CLIMATE CHANGE INNOVATIONS FOR THE TRANSPORT INDUSTRY
Sagawa is taking the express route to leadership in climate change innovation within the transport industry, by bringing 7,000 compressed natural gas (CNG) trucks into its fleet by 2012. Despite major challenges such as limited infrastructure to support fuelling and the higher price of CNG, Sagawa are adamant that such climate change initiatives are a crucial element to their business.

- Professor Corey Billington, Dr. Aileen Ionescu-Somers & Darren Willman
NOKIA SIEMENS NETWORKS CONNECT BUSINESS GROWTH AND EMISSIONS REDUCTIONS
Nokia Siemens Networks (NSN) committed to a plan for CO2 emissions reduction by an estimated 2 million tons annually with a portfolio of projects. These projects including decreased energy consumption in buildings, increased purchasing of renewable energy and increased energy efficiency of products. The latter is also having social impacts, enabling greater access to communications, alternative forms of energy and promoting economic development.