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| IMD program portfolio revamp "Real World. Real Learning" innovations to meet client needs | |
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| Date - Location | 5 January 2004 - Lausanne, Switzerland |
| Area of Interest | Programs (Open Enrollment Programs) |
| Text | IMD, a world leader in executive education, today announced the complete overhaul of its portfolio of Open Enrollment, Executive Development Programs. With its focus on leadership, general management, execution capability, and top management forums, IMD assists its clients, including its Learning Network of over 150 corporate members, to develop and retain top management talent, assuring their business success. IMD’s unique value proposition of “Real World” learning allows its corporate clients to align their overall corporate objectives and executive development needs. IMD’s Open program portfolio is now built around three “Streams” :
Each Stream is designed to support the learning and development of executives throughout their careers from High Potential Managers to Top Management. IMD now offers a total of 20 Open programs including 2 Degree programs and 3 joint programs with the MIT Sloan School of Management. The now annual revamp process, driven by daily contact with and research into client needs, has resulted in the re-launch of several IMD Open programs, including Mastering New Challenges (previously known as Leading Corporate Renewal), a refreshed Breakthrough Program for Senior Executives, incorporating Trajectory Management, Business Marketing (formerly Marketing for Management Success) with a new focus on B2B marketing, and the completely renewed tenth edition of the IMD flagship program, Orchestrating Winning Performance. “To succeed in the global marketplace, all companies, including IMD, must develop their people based on real world needs,” states IMD President Peter Lorange. “Working with the best talent globally, from our Faculty and on the participant side, IMD has created the perfect learning environment for today’s internationally competitive companies.” |
| About IMD | IMD is a leading global business school based in Lausanne, Switzerland. For over 60 years, IMD has worked with leading global companies to develop and retain management talent. IMD is the “global meeting place”: the most international of business schools worldwide. It offers learning based on innovative and highly relevant research that can be applied to business challenges immediately. This is IMD's "Real World. Real Learning" approach (www.imd.org). IMD is ranked number one worldwide in executive education (Financial Times, 2008). IMD’s MBA is ranked first worldwide (Economist, 2008). |
| Contact | Alessandro Sofia |
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