IMD, a world leader in executive education, today announced a new marketing and communications strategy. The new strategy takes a decentralized approach to marketing communications and public relations. It aims at providing direct market relevance in all communications, driven by IMD research so as to better meet the substantive needs of IMD clients. The communication of the substance-driven items will now be given in a condensed form - short, concrete, to-the-point.

As part of the refocusing of IMD’s communications strategy, Gordon Adler, previously a member of IMD’s Research and Development (R&D) department, will be managing the new substance-driven PR Marketing project. Mr. Adler has been IMD’s Senior Writer, and has been working closely with IMD Faculty on R&D to produce leading edge content for IMD clients.

Philip Ellison will leave his position. “As IMD Communications Director, Philip Ellison has made a major contribution to IMD, building our media presence, raising our global stature as a center of management education, and shaping the IMD brand,” states IMD President Peter Lorange. “Now, however, we have adopted a new model, and new goals, and look forward to tackling new challenges.”

Alessandro Sofia
IMD Media Relations
Tel: +41(0) 21 618 0636
Contact Alessandro Sofia