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  Professor William A. Fischer 00

Professor Bill Fischer

Innovation Management
DBA George Washington University

Twitter: @bill_fischer


Bill Fischer teaches in the following IMD programs:
Driving Strategic Innovation (DSI - Program Director)
Executive MBA (EMBA)
Orchestrating Winning Performance (OWP)


Bill Fischer is a Professor of Innovation Management at IMD. He co-founded and co-directs the IMD program on Driving Strategic Innovation, in cooperation with the Sloan School of Management at MIT and also authors a regular column for entitled “The Ideas Business,” (

An engineer by training, American by citizenship, Bill has lived much of his life in Asia and Europe. He held a full-professorship and endowed chair on the faculty of the University of North Carolina at Chapel Hill (1976-1998), first moved to China in 1980, and later became the President of the China Europe International Business School [CEIBS], in Shanghai (1997-1999). He has been awarded the Silver Magnolia award, Shanghai’s highest award for foreigners contributing to the city’s development, in 1999.
He first joined IMD in 1990, and was part of the IMD team that developed the Managerial Deep Dive process for improved innovation conversations.
His most recent books include: Reinventing Giants: How Chinese Global Competitor Haier has Changed the Way that Big Companies Transform [with Umberto Lago & Fang Liu], The Idea Hunter (2011) and Virtuoso Teams (2005) [both coauthored with Andy Boynton]. All of these books address issues of innovation and talent development and expression in a variety of organizational settings.

In 2011, Bill was named by The Independent [U.K.] as one of the most influential tweeters on business issues; and by as one of the “Top 50 Innovation Tweeters of 2012”, as well as one of's 40 top innovation bloggers in 2012. In 2013, he was included among “The Top 50 Business School Professors on Twitter,” and Innovation Excellence’s “Top 50 Innovation Twitter Sharers of 2013”. Also, in 2013, Reinventing Giants, which addresses business model and corporate culture reinvention in a mature, commodity business, has been short-listed for Thinkers50 “book of the year” award.

Publications, Cases, Projects

Bill Fischer is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about William Fischer's publications :

All publications of Bill Fischer

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Recent cases:

WEST SIDE STORY: THE TEAM BEHIND ITS CREATION, Boynton, Andrew; Fischer, William A.; Crawford, Robert
WENDY SIMPSON IN CHINA (B) (OVERHEAD CASE), Fischer, William A.; Chung, Rebecca
All cases of William A. Fischer


Currently, William A. Fischer is working on the following project:

  • Virtuoso Teams Matter: Big Company Change Needs Big Talent, Managed Differently

More about IMD projects


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